I designed a marketing campaign with posters and a mini lookbook for Children of the Discordance, a Japanese clothing brand led by designer Hideaki Shikama.
These branding materials utilize the designs and photography from their newest FW21 collection, titled “dawn.” “dawn” mixes militaristic and sportswear styles and silhouettes, while playing with an array of textile designs and graphics that take the brand back to the 1980s.
Surprisingly enough, Hideaki Shikama noticed the designs on Twitter and ended up using them on the official Children of the Discordance Instagram account.
